Jbr McCann Advertising Agency wanted an identity that both expressed all the individual creatives in the company and also gave a feeling of the strong teams they built together. The hexagon shape both symbolizes the strong sctructure of organic chemistry and the shapes of the structure in the busy beehive. Every employe got to choose their face or they were allowed to design their own based on some modules. The names of the meetingrooms, Serotonin and Østrogen are examples of organic chemistry. Made while working in SDG.