2. The students solution

My colleague, Yann Bougaran and I brought 60 Norwegian students to France to meet 40 French students and have a common project at Axe Sud in Toulouse. The French tutors involved in the project in Toulouse were Henry Metivet and his very talented staff.

Design brief shared project: Axe Sud and Westerdals, Toulouse 2013

 “Throw away living”

Intention   This project aims to exchange experiences beyond our national borders. It also intends to give an insight into our global waste challenge and explore how graphic design can be applied as a useful tool to deal with this particular environmental issue.

Objective   The objective is to create a graphic design item that deals with the amount of waste produced every day in our societies.

Background   The amount of waste is growing due to the ever-increasing consumption and steep rise of convenience culture and its associated disposable packaging. The change in the climate globally may partly be caused by this unfortunate trend.

The task   Choose a task you want to solve within the area of packaging design, waste and consumption. Be bold. New thinking is more important than being realistic.

Possible solutions can be directly related to the problem itself (trash everywhere), related to human behaviour (think twice before you buy and trash), or related to mass production – how you can convince companies to rethink their packaging processes.

Solve the task by using graphic design. You need to be able to argue in what way your design will help the described waste problem. Your design should leave a minimal environmental footprint. It must be competitive in its market sector and convey the product message to the customer. (Packaging the brand, 2011).

Define your target group and values to be communicated.


The first group did an amazing job researching the possibilities for a graphic designer to become more environmentally aware. They created the I.P.S.I. Policy.

I.P.S.I is an independent global organization dealing with eco-friendly package design. Designers and companies that meet the requirements of I.P.S.I can be proud to put the I.P.S.I label on their products, as their products are truly eco-friendly designs.


Please take a look at this pdf to learn more:  ipsi samples A5 single


The second group had a fun approach to the problem with packaging making litter in the streets. They created a possibility of an afterlife for the packs.

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Group 3 wanted to address the children with their design. To make young people think recycling is fun.

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The fourth group emphasized the possibilities in packagings afterlife and created “I can be”.  “I can be” shows inspiration through examples of how to use the different packs.

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The last group presented here has given up on human nature and suggests that we are too many people on this planet. The solution is that we all commit suicide and consequently introduce a lethal injection. They created a municipal campaign to kill us all.

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